AKT
Helping London’s innovative deodorant brand get into character 🎭
Tone of voice and messaging principles
Product and web copy
Content creation, planning, and social media management
Photography
“The soft, comforting steep of lavender meets the bright, energising citrus to sharpen your senses and uplift your mood, ready for the day ahead. A seasonal whisper of nutmeg and clove follows, smoothed out into the vanilla-sweet glow of wild tonka bean, leaving a luscious aroma as your skin absorbs the balm almost instantly.”
“The storm leaves an air of calm in the forest, citrus rays trickle down from towering conifers, and you float over a base of petrichor as the cedarwood awakens with rainfall.”
“The warm lustre of sunlight stretches through the flora as you bathe in its stillness. You meander a Sicilian orange grove, and senses meet every expression of its trees; the energising zest of the fruit, regenerative botanical overtones of the flower (Neroli), and the soothing effects of the leaves (Petitgrain). It's a family affair.”
Agency: Too Gallus